https://squareup.com/
My company was Square Inc. for assignment two and here is the short evolution of the product they sell. They sell mobile credit card readers in addition to the software related to it for small and large businesses.
You can probably notice why the credit card reader looks like a square (the company is called Square). Not only do I think this is flawless design but it is also great branding. When anyone sees this credit card reader they will know what company is selling. Simply put, Square had made their product distinct without throwing their logo all over the place.
The reason why any successful business lasts is because that business solves a problem. As square mentions on their website:
"Square began with a simple idea: everyone should be able to accept credit cards. We've been rethinking buying and selling ever since. From a revolutionary card reader to an online marketplace, we’re helping local sellers connect with customers everywhere."
My company was Square Inc. for assignment two and here is the short evolution of the product they sell. They sell mobile credit card readers in addition to the software related to it for small and large businesses.
You can probably notice why the credit card reader looks like a square (the company is called Square). Not only do I think this is flawless design but it is also great branding. When anyone sees this credit card reader they will know what company is selling. Simply put, Square had made their product distinct without throwing their logo all over the place.
The reason why any successful business lasts is because that business solves a problem. As square mentions on their website:
"Square began with a simple idea: everyone should be able to accept credit cards. We've been rethinking buying and selling ever since. From a revolutionary card reader to an online marketplace, we’re helping local sellers connect with customers everywhere."
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