2-Nicholas Fields

The image to the right is part of BCG's (The Boston Consulting Group) website that I think portrays many aspects of obvious design.  The entire webpage can be accessed at http://www.bcg.com/.  I think this portion of the website (shown in the picture to the right) represents obvious design because it reflects the intent of the company as a whole.  BCG knew what to build because it adequately addresses the needs and desires of people that will be accessing this webpage.  The design is extremely intuitive and seamlessly fulfills all of the users desires and needs without any excess or confusing information.  The design is straight-forward and easy to use for whatever purpose you are visiting this company's website.  The homepage (in the image shown) quickly and intelligently portrays the companies values, accomplishments, goals, visions, purposes, and invites people to want more information.  After the initial hook of the homepage, the user can easily navigate to find out more about BCG and/or their expertise, survey the possible careers/apply to join the company if seeking employment, and view its media center.  The website intuitively represents the unified company vision and is tailored to every need/desire of its prospective users whether looking for services or seeking employment.  All of this is why I think BCGs website and particularly their homepage is a perfect example of designing the obvious.